Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It’s a work in progress. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

Ethics 136

Ethics Wikipedia System Facebook 136