PR Fuel

NOVEMBER 27, 2018

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. The viral marketing plan backfired when people started making videos criticizing the SUV’s awful gas mileage and its harmful impact on the environment. In 2010, Gap rolled out a new logo as part of a rebranding effort.

Survey 45

Survey Company Customer Service Small Business 45

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130