PR Fuel

NOVEMBER 27, 2018

The viral marketing plan backfired when people started making videos criticizing the SUV’s awful gas mileage and its harmful impact on the environment. In 2010, Gap rolled out a new logo as part of a rebranding effort. Customer surveys are a great tool to have in your small business arsenal. What ensued was a disaster.

Survey 45

Survey Company Customer Service Small Business 45

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Blogging and vlogging : has also democratized information sharing, as has cheap access to video and photography has created so many small businesses.

Ethics 52

Ethics Communications Print Television 52