Remove 2010 Remove Consumer Remove Customer Service Remove Measurement
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3 Ways to Turn Weak Market Share into an Asset

Cision

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.

Marketing 180
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. coli contamination of 2015.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.

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Chris Stanley of Blinds Chalet, You've Been Outed on the Bad Pitch Blog

Bad Pitch Blog

From: Chris Stanley Sent: Thu, March 18, 2010 6:02:45 AM Subject: Blinds Chalet Introduces ''Ask a Design Consultant Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program. Blinds Chalet’s design consultants are available to answer questions about materials, measuring and color matching.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How and where can your consumer touch your brand?

Travel 79