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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. “Nail the elevator pitch.”. AirPR: You started your career in journalism.

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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Newspaper ad revenue declined another 4% year over year, to $19.9 And the major takeaway is mobile, mobile, mobile.

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PR: Less Elitist Than Ever

Maxim Behar

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption. elitist members).

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