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Yorkshire’s Top 20 Bloggers

Norton's Notes

Author of “500 beers” and British Guild of Beer writers’ writer of the year in 2008. Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. Nadine from Jugglemum writes all about her daily juggle of being a mum and a business woman all rolled into one.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Engage Publishers as Opinion Leaders.

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2016: When PR Turned to the Dark Side

Flatiron Communications

Trump set his 18 million followers’ tongues-a-wagging by posting incendiary messages via his favorite real-time social media platform, Twitter, and also use his bully media pulpit to distract from unwanted setbacks or impending negative news. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016).

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PR Interviews: Michael White Lansons

Norton's Notes

One of my career defining roles was writing the social media strategy for a prominent central bank. Begin building your professional network now, read and write every day, and enter every situation as a sceptic. Even at the start of University (2008) the marketing sector wasn’t nearly as well digitally adept as it is now.