Remove 2008 Remove Crisis Remove Media Training Remove Writing
article thumbnail

What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Communicating During a Crisis. Engage Publishers as Opinion Leaders.

article thumbnail

2016: When PR Turned to the Dark Side

Flatiron Communications

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.