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PR Interviews: Michael White Lansons

Norton's Notes

One of my career defining roles was writing the social media strategy for a prominent central bank. Without a doubt it’s online reputation. Begin building your professional network now, read and write every day, and enter every situation as a sceptic. Twitter’s approach to open data also makes measurement easy.

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2016: When PR Turned to the Dark Side

Flatiron Communications

Trump set his 18 million followers’ tongues-a-wagging by posting incendiary messages via his favorite real-time social media platform, Twitter, and also use his bully media pulpit to distract from unwanted setbacks or impending negative news. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016).