Communications Conversations

APRIL 21, 2020

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Consider: Commenting on local professional super networkers posts. Then, in 2009, I started my own consultancy focused on social media marketing.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. Short-form content works when: Messages compete with short attention (social media). In 2008, Marcus Sheridan ( @TheSalesLion ) was a pool guy. Need some inspiration?

Content Marketing 40

Content Marketing Marketing B2B Video 40

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40

Mobile Media Newspapers Local 40

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. I work for their Marketing team as a Social Media Strategist.

Social Media 60

Social Media Media Video Meeting 60

Waxing UnLyrical

JUNE 8, 2016

I have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Guest Post by Matt LaCasse.

Communications 40

Communications Twitter Advertising Advertising 40