Waxing UnLyrical

OCTOBER 3, 2016

My niche is filling the marketing and PR void of small businesses and non-profits; in some cases, helping them determine goals and laying out a plan. When the 2008 economic downturn put the “non” in the “non-profit” of the missions agency, I found myself in free fall and quickly parachuted into starting my own business.

Measurement 100

Measurement Banking Agency Small Business 100

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Suggested Reading Michelli, J. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right?

Technology 61

Technology Marketing Retail Interviews 61