Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Flack's Revenge

MARCH 23, 2015

The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES.

Product Launch 120

Product Launch Trade Shows Comparison Government 120