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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary?

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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. Via Tech PR Gems IAA 2007 - Halle 2 uploaded by Jörg Dickmann tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Soak it in, but be smart about it.

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES.