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2007

Consumer

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? Hardly a huge trend we’ll see en force in the year ahead. Prediction: Mobile will take over.

Social Media

Social Media Mobile Marketing Storytelling

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The original creator of the message has no control over how a message passes through a network or how it is modified en route.

Communications

Communications Analysis Web Handbook

5 social media marketing predictions for 2015 that are flat-out wrong

A critical review of Excellence Theory in an era of digital communication

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