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What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Professional PR Development. Why bother?

PR Conversations

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Professionalism could, therefore be on the move.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

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How to Get On in New Communications: Be Nice

ZudePR

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: By publishing, we become authors (ie people perceived as having authority). Internet lifestyle junkie.