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The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Promote your superhero solution intensely.

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Sex in the City Pitch

Bad Pitch Blog

It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. This pitch might remind you of Sex in the City. That said, lets do this.

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Strike Three: Adam Mazur of Rubenstein PR is OUTed for the “Who Cares” Pitches

Bad Pitch Blog

Mazur doesn’t even care if that outlet has never written about NYC real estate. How is a new web site news and why would my blog write about it?” How is a new web site news and why would my blog write about it?” But would I stop writing this leading PR blog? Let’s review his lame pitching to date. He’s right.