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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. How did you get your start in PR?

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert. Adobe (pictured below) has a great template.

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