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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. They drive success and enhance your reputation as a PR professional.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming. This content and media strategy has paid off in spades for Mayo.

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