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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. adults say they get news from social media “often” or “sometimes,” according to Pew.

Handbook 191
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60

Radio 60
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other. A lot of things.

Media 112