PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264

Ethics Automotive Technology Conference 264

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. along with a validated media contact database,” according to the press release. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. It was not a hard internal sale. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. Media drives the communication between people around the world. I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Mindful Marketing

NOVEMBER 30, 2018

When e-cigarettes first hit the market in 2004 , there was a sense of optimism: ‘Here’s a safer way for smokers to satisfy that desire and hopefully kick the habit entirely.’ ” That kind of branded verb creation is typical of teens and only tends to happen for the biggest social phenomena, e.g., Photoshop, Google.

Chemicals 50

Chemicals Viral Consumer Study 50

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.

Interviews 40

Interviews Ethics Education LinkedIn 40