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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 261
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Risk management.

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How Harry’s very LA relaunch has only just begun

Mark My Words

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry. billion. “The

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The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical.

Hotels 64
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Maxim Behar for Bloomberg TV Bulgaria: How to Increase Voter Turnout in Bulgaria

Maxim Behar

Of course, before that, it was the year of 2004 for NATO, but it somehow went by the wayside, because NATO does not fill a house, does not fill the refrigerator, does not feed and so on. I have been repeating for years that everything that is transparent is ethical. What is this thing that gives people perspective?

How To 52