PRSay

OCTOBER 17, 2019

Byrum served as PRSA’s president and CEO in 2003. After arriving in Lewisburg, Byrum brought his nationally recognized talents to the local economy and worked as a business advisor at the Small Business Development Center at Bucknell University, counseling local businesses and helping area entrepreneurs achieve their dreams.

Ethics 104

Ethics Financial Local Newspapers 104

PR Conversations

OCTOBER 11, 2018

More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift.

Communications 104

Communications Community Measurement Study 104

Prohibition

JANUARY 14, 2022

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Track media coverage and online mentions. Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62