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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C.,

Ethics 104
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How to Prepare a PR Crisis Plan

Prohibition

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Something that puts your business at risk of being destroyed or driven out of business entirely.

Crisis 62
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Happiness and the improvement of professional PR/communications practice 

PR Conversations

More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift.