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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. counseling high-tech companies and financial institutions. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer.

Ethics 104
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How to Prepare a PR Crisis Plan

Prohibition

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. Final Thoughts.

Crisis 62
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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. With many top chief financial officers predicting another economic downturn in the upcoming year, perhaps next fall will find us at peak pumpkin spice once again. Though autumn officially starts on Sept. And who knows?

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