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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Information overall is consumed differently because of social and the competition among stories today grows stronger each day. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

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The Now and No of Engaging LGBTQ Audiences

PRSay

We’re a growing electorate, consumer base and employee bloc. No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community. No: Writing a check to an LGBTQ cause or organization once per year or only issuing one positive statement during Pride Month.

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How to Prepare a PR Crisis Plan

Prohibition

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Starbucks still gets a lot of media coverage for the PSL,” writes The Motley Fool’s Daniel B. American consumers love buying products that evoke nostalgia. Though autumn officially starts on Sept. The same thing goes for nostalgia.

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