2003, Branding and Storytelling - Public Relations Today

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2003

Branding

Storytelling

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling

Storytelling Examples B2B Chemicals

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling

Storytelling Social Media Sports Strategy

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Adapting Strategies for Effective Storytelling in the Social Media Era

Stay Connected