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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

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The Now and No of Engaging LGBTQ Audiences

PRSay

No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community. Now: Supporting LGBTQ organizations financially and vocally year-round. No: Writing a check to an LGBTQ cause or organization once per year or only issuing one positive statement during Pride Month.

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How to Prepare a PR Crisis Plan

Prohibition

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. Media contacts – These are the journalists and bloggers who will write about your business. How long should the crisis team be in place for?

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12 News Release Alternatives

Bad Pitch Blog

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? You should.