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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

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Charles: Listen to what Tsar Simeon tells you, every word of his is precious.

Maxim Behar

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London. Some dreams really do come true.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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A Measurement Summit for All Reasons

Katie Paine's Measurement Blog

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

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Is it Time to Retire Roasting?

Mindful Marketing

A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Like the insurance companies, the fast-food chain has characters – actors pretending to be Wendy’s employees – doing and saying silly things in what are pretty appealing ads.