Critical Mention

JUNE 4, 2018

In 2014, researchers from Kellogg School of Management asked the question, “Does listening to the right kind of music make us feel more powerful and in control?” Next time you need to pump yourself up before an interview or big presentation, check out this list : Instrumentals. Until next time! Critical Mention.

Chemicals 76

Chemicals Study Groups Journalism 76

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Fall of 2002.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

MARCH 14, 2016

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To Your goal is to tell your brand story in a way that surprises, delights, intrigues or provokes me, in a creative format that I’ve never seen before.”. Back around 2002, I saw this Home Depot TV spot. Can you explain? It was incredible.

Brand 48

Brand Branding Advertising Advertising 48