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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. I have two daughters and the younger one jokes that she’s the forgotten middle child because WordWrite was “born” after her in 2002. Favorite vacation spot?

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Fall of 2002. Since the fall of 2002. I still am able to connect with the PR community through involvement with PRSA, bringing in classroom guests, coffee, etc.,

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Entertainment & Sports Section New Member Spotlight

PRSay

How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Prior to this, Natalie was former NCAA Division I Team and SEC Conference Champion a part of the 2002-2003 University of Florida Women’s Varsity Tennis Team and a top five nationally ranked USTA junior tennis player.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The traditional cadence of pitching stories to media has even evolved as well.

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To In the past, a campaign might feature a Latino family to reach the Hispanic market, or an African-American to connect with the black community. Back around 2002, I saw this Home Depot TV spot. And those Cheerios ads did that very well. “.

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