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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. Nine years ago I fought cancer.

Meeting 96
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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Using local resources is huge.

Sports 68
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60
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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

The process continued leading up to, during, and following the 2014 Winter Games in Sochi, and since then, has transitioned to the proactive outreach and execution stage of our strategic PR efforts for Rio 2016. First, all PR starts local. Second, only pitch good stories.

Sports 60
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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To Can you explain?

Brand 48