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Entertainment & Sports Section New Member Spotlight

PRSay

That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? We need to get that message out.

Sports 68
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Fall of 2002. Since the fall of 2002. I still am able to connect with the PR community through involvement with PRSA, bringing in classroom guests, coffee, etc.,

Apparel 106
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. Reporters today are now their own social brands and are competing to break news 140 characters at a time. First off, thank you so much for having me on the blog for a Q&A.

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

This is part one of our two-part 'Your Brands Can Save the World' blog post series. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F. Surprisingly, no.

Brand 48
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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. I’m not saying your brand is unimportant.