Mindful Marketing

JULY 28, 2015

To us, storytelling is far more than a technique or tactic or cute parlor trick, though plenty of agencies that claim to be storytellers are mostly relying on story as one of those kinds of tools. I have two daughters and the younger one jokes that she’s the forgotten middle child because WordWrite was “born” after her in 2002.

Interviews 50

Interviews Communications Storytelling Marketing 50

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Fall of 2002.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

SEPTEMBER 2, 2016

In addition to providing public relation services for top global sportswear and equipment companies like Prince Tennis, Natalie has worked with some of the leading sports and entertainment agencies such as Blue Entertainment Sports Television (BEST) and Lagardere Unlimited Tennis. We need to get that message out.

Sports 68

Sports Education Construction Television 68

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. I started my PR career on the agency-side and the experience there is invaluable. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To What could happen next?

Brand 48

Brand Branding Advertising Advertising 48