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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Curated video content. The digital world is changing so fast and the intersection of technologies is disrupting business as usual. The rise of the robots has been predicted since we watched HAL in “2001: A Space Odyssey” in what was another world in 1968. For content, this included: Listicles. Big full-screen images. Nieman Lab.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. You can't fake it so, to me, reality is the new perception.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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