Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? That’s the world I want to be prepared for and help others to do the same.

Web 20

Web Government Technology Corporate 20

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This also brings indirect costs. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 107

Brand Branding Reputation Corporate 107

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low.

Media Relations 120

Media Relations Trends Media Corporate 120