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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

On one hand, I see a lot of people still working in an environment similar to 2001. Mainstream media still dominated the landscape. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. A whole lot, methinks.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank. Media Relations' The other aspect of conflict—BIG conflict—is the need to put a story on the back burner from time to time.

Banking 100
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 74
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CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Governments and stock exchanges are even requiring CSR reporting.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.