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The art of smart thinking in public relations

PR Conversations

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication. I believe all signs suggest the future of marketing looks more like public relations.

Agency 92
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

In recent years, with the advent of social media, fast communications, greater transparency, and openness, I believe that the definition of the public relations business is this: to tell the truth so that people understand you. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria.

Ethics 69
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.

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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.