Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We also need to prove that value of what we do and that means getting comfortable with data.

Publicity 46

Publicity Study Government Internal 46

Maxim Behar

JUNE 12, 2024

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. Fake news is also part of our lives.

Ethics 69

Ethics Social Media Travel Newspapers 69

PRSay

FEBRUARY 19, 2021

Parke Gibson International, in New York in 1960. “He Williams, a 2001 recipient of the D. He was brilliant of mind, very creative. Parke Gibson, for whom the award is named, was a pioneer in multicultural public relations. He was the founder of the first Black-owned PR firm, D. and a 2002 recipient of the D. He was 49. “He

Publicity 157

Publicity Corporate Community Advertising 157

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 112

Brand Branding Reputation Corporate 112

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In the case of artificial intelligence, I began working on an outline for a new book. The challenge in creating the book outline was the middle part of the story.

Marketing 53

Marketing Software eBook Technology 53

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52