Remove 2001 Remove Books Remove Creativity Remove Internal
article thumbnail

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

article thumbnail

The art of smart thinking in public relations

PR Conversations

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We also need to prove that value of what we do and that means getting comfortable with data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. Fake news is also part of our lives.

Ethics 69
article thumbnail

Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Parke Gibson International, in New York in 1960. “He Williams, a 2001 recipient of the D. He was brilliant of mind, very creative. Parke Gibson, for whom the award is named, was a pioneer in multicultural public relations. He was the founder of the first Black-owned PR firm, D. and a 2002 recipient of the D. He was 49. “He

Publicity 157
article thumbnail

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 112
article thumbnail

The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In the case of artificial intelligence, I began working on an outline for a new book. The challenge in creating the book outline was the middle part of the story.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52