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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93
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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 98
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? Corporate labs trying to make sense of it all? Voluntary collaboration?

Web 20
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? Corporate labs trying to make sense of it all? Voluntary collaboration?

Web 20
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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Williams, a 2001 recipient of the D. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists. Parke was one of the first to provide the research.”.

Publicity 157