Business Wire

JUNE 21, 2022

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Storytelling 393

Storytelling Blogging Employee Industry 393

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 129

Storytelling Communications Survey Case Study 129

Cision

APRIL 5, 2017

Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” As marketers, we typically stay away from touchy political issues. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

Report 225

Report Media Advertising Advertising 225

Sword and the Script

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. Onward with this year’s predictions… Pedictions that have little or nothing to do with AI: 1. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190