Konnect Agency

APRIL 20, 2021

Thus, having a prepared crisis communication plan is critical for every company. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. So what is crisis communication? Getting Ready. Be specific with when the public can expect these updates.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. Print has ceded to digital in all but a few niches. Very few publishers have been able to throw off the shackles of legacy business and make the transition to digital. Digital news is a commodity business. It’s a useful PR tool.

Social Media 73

Social Media Print Study Advertising 73

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

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Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. No one has really cracked that code yet.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

OCTOBER 2, 2011

Following is a fast-paced tour through related history, plus a prescription for 21 st century mentoring, networking and innovation. This not only limited the ability of the master to educate the masses in their skill, but it also limited the ability of the young student to ask questions or bring new ideas to a wide audience.

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Education Groups Community Google 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time.

Crisis 199

Crisis Twitter Course Viral 199

Cision

DECEMBER 27, 2017

Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company. The rest of the market followed soon after. Subsequently, internal buy-in of a city’s branding efforts from residents can promote greater synergy and pride in the city’s branding strategy.”. The reason?

Marketing 180

Marketing Skype Customer Service Brand 180

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 21, 2015

Digital multimedia has evolved yet again. So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. The #AskGaryVeeShow. Want to get on the show? 6) Scott Stratten.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

NOVEMBER 10, 2020

Rishma Dosani , Senior Entertainment Reporter at Metro.co.uk , simply said, “F*cking millions” followed by an estimated figure of 150, while Rachel Ellen Pugh , Money-Saving and Shopping Editor at Manchester Evening News , says she receives between 100 to 300 daily. . Their responses? You’ll be surprised how easily you can miss an error!

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. On page 4 of the 9-page Executive Summary , the authors indicate the following findings, ….

Employee 40

Employee Internal International Corporate 40

Doctor Spin

DECEMBER 4, 2023

These phenomena hinder critical thinking, promote misinformation, and contribute to societal polarisation. Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Sword and the Script

NOVEMBER 17, 2015

Ad volume is a path back to the mass media mentality. The Facebook Strategy. One of the biggest issues with Twitter in my opinion is that as our personal networks grew we didn’t maintain them,” writes Janet Fouts of Tatu Digital Media on LinkedIn. “We The LinkedIn Strategy. What is the Twitter Strategy?

Twitter 60

Twitter Advertising Advertising LinkedIn 60

PRSay

MAY 5, 2016

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. So PR pros will need to keep this in mind as they develop and implement their PR strategies.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But, there’s a problem if you become slaves to the algorithms, which leads all sites to an undifferentiated mass of click-bait. It’s science and jazz.

Report 225

Report Media Advertising Advertising 225