Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 90

Conference Strategy Media Relations Financial 90

Ronn Torossian

APRIL 16, 2020

At least, that may be part of the thinking behind NBC’s decision to launch its new video-streaming service, Peacock, even though many shows will not be ready at that time. The company recently announced plans to launch its streaming service nationally […].

Video 195

Video Company Media Agency 195

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 156

Media Relations Survey Media Report 156

Axia PR

MARCH 24, 2024

Reach niche audiences more effectively but risk visibility using tier-two wire services. Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.

Technology 71

Technology Company Publicity Media Relations 71

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Presspage

APRIL 4, 2023

Euronext Corporate Services empowers listed companies with cutting-edge solutions and tailor-made advisory services to address their most critical needs in capital markets. Presspage and Euronext Corporate Services have partnered to provide European issuers with an integrated investor- and media relations solution.

Corporate 78

Corporate Print Financial Web 78

ImPRessions - Crenshaw Communications

MAY 10, 2019

Here are seven indispensible rules to becoming a client service superstar. 7 Ways to Stellar PR Client Service. ABC’s of PR client service. It may seem counterintuitive, but one of the best services PR provides is the ability to spot BS. Clients pay for our expertise and guidance in the world of media relations.

How To 170

How To Agency Meeting Communications 170

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. Timing is everything.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. The bottom line is, [some] media rules were made to be broken. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. Try our services. Give our services a try.

Survey 169

Survey Media Relations Pitching Media 169

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Ishmael's Corner

FEBRUARY 25, 2021

The post A Tech Service to Help You Find Your Golden Coverage Hit appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. We hear.more.

Storytelling 162

Storytelling Communications Publicity Training 162

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Give our services a try.

Media Relations 110

Media Relations Media Survey Pitching 110

Axia PR

MARCH 18, 2020

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.

Media Relations 62

Media Relations Media 62

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Flack's Revenge

JANUARY 14, 2016

If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. .”

B2B 120

B2B Media Relations Media Social Media 120

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Check out our services.]. LexisNexis launches press release service. Media monitoring. Media relations.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Give our services a try. Talk to Us !

Media Relations 74

Media Relations Media Trade Shows Journalism 74

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Stuart Bruce

SEPTEMBER 13, 2021

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate … © Stuart Bruce - Modernising communications – what can we learn from the Government Communication Service?

Government 78

Government Communications Agency Publicity 78

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Give our services a try. I love this idea.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Give our services a try. I don’t know.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . Yet there are less obvious factors.

Internal 323

Internal International How To Media 323

5W PR

MARCH 4, 2019

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. The shutdown of product or service can have a negative impact on customers. Closing a product or service can be difficult emotionally as well.

Communications 68

Communications Employee Leadership Agency 68

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 177

Journalism Real Estate Survey Report 177

Prohibition

JUNE 25, 2020

With that in mind, here’s our go to guide to help up your media relations game and pitch to journalists successfully. . The problem is, there isn’t a one size fits all rule when it comes to effective media pitching. How can I optimise my media relations activity? How should I be pitching to journalists?

Media Relations 62

Media Relations Pitching Media B2C 62

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Check out our services. What can PR do about it?

Survey 75

Survey Media Relations Report Media 75

PRSay

JUNE 7, 2018

Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Think about it from their perspective.

Media Relations 74

Media Relations Pitching Media Conference 74

Critical Mention

JANUARY 30, 2019

To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. 24/7/365 customer service.

How To 60

How To Media Analytics Television 60

Beyond PR

JUNE 26, 2018

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2B companies are beginning to understand just how important media relations is as 75 percent of businesses plan to up their PR spending in the coming year.

B2B 45

B2B Media Relations B2C Media 45