Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

SEO 93

SEO Strategy Google Engineering 93

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

FEBRUARY 24, 2022

In 2022, SEO will be more important than ever. Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 170

SEO Trends Engineering Consumer 170

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84

SEO Mobile Engineering Ethics 84

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. It quickly scans a webpage and identifies broken links, which is crucial for SEO and user experience.

SEO 83

SEO Web Tools Analysis 83

Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. In 2020, this is what matters.

SEO 101

SEO Content Marketing Marketing Google 101

Agility PR Solutions

AUGUST 26, 2021

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.

SEO 174

SEO Digital PR Engineering Content Marketing 174

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Prowly

NOVEMBER 26, 2019

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

SEO 163

SEO Content Marketing Digital PR Strategy 163

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? Does it have the same impact as earned media?

Advertising 334

Advertising Advertising B2B SEO 334

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. These are frequently used by spammers who plagiarize content. Unfamiliar? Let us know.

SEO 211

SEO Tools Engineering Google 211

Agility PR Solutions

DECEMBER 9, 2021

There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated exposure needed. The post The 9 necessary SEO KPIs every business should be tracking appeared first on Agility PR Solutions.

SEO 198

SEO Publicity Communications Analysis 198

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

Contently - Strategy

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die.

SEO 103

SEO Automotive YouTube Video 103

Agility PR Solutions

JUNE 13, 2021

While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. The post 5 blogging SEO tips to help increase your readership appeared first on Agility PR Solutions. More importantly, businesses […].

SEO 164

SEO Blogging Instagram Content Marketing 164

Agility PR Solutions

NOVEMBER 1, 2021

No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility.

SEO 156

SEO Leadership Strategy Analysis 156

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages.

SEO 132

SEO Google Internal International 132

The Proactive Report

JULY 4, 2017

It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. But you also need great quality content. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website.

SEO 113

SEO Google Analysis Guidelines 113

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. PR creates fresh content.

SEO 147

SEO B2B Google Guidelines 147

Prowly

JANUARY 30, 2021

The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […].

SEO 151

SEO Agency How To Strategy 151

Prowly

JANUARY 28, 2020

That’s because they cannot make sense of content without a preloaded vocabulary and a set of special rules. Simply put, they depend on structured data to understand the content on a page. The post Everything You Ought to Know about Structured Data for SEO appeared first on Prowly Magazine.

SEO 196

SEO Data Engineering Marketing 196

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But does this confined approach to SEO still get results today? Conduct a content gap analysis.

SEO 118

SEO Strategy Brand Branding 118

Prohibition

FEBRUARY 21, 2020

Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). So what exactly is SEO, Content Marketing and PR? What is search engine optimization (SEO). What makes for effective content marketing?

SEO 62

SEO Marketing Content Marketing Engineering 62

Agility PR Solutions

SEPTEMBER 7, 2021

Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation firm Lucidpress reveals.

Brand 142

Brand Branding Marketing SEO 142

Cision

NOVEMBER 15, 2017

SEO for content is all about discovery. Getting your content to appear on page one of search results is a more complex job than ever before. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. Not seeing the results you want?

Infographics 0

Infographics SEO How To Training 0

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content. This tactic typically involves contacting a site (author, webmaster, content creator) and requesting that they add your link to an already published article.

SEO 62

SEO How To Resources Pitching 62

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Agility PR Solutions

SEPTEMBER 29, 2020

Search engine optimization is a cornerstone focus for any digital business or online content creator. If you want your content to be found easily by your target audience, you need to optimize that content for Google’s […].

SEO 148

SEO Engineering Google Analysis 148

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Conversational content Voice search queries tend to be more conversational and long-tail, reflecting the way people naturally speak. PR pros must optimize content to align with these conversational queries, ensuring that it ranks well in voice search results. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Keep Content Relevant, Readable And Newsworthy. Keep Content Relevant, Readable And Newsworthy. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Internal links should contain related content to the page site visitors are initially on.

SEO 80

SEO Strategy Engineering Mobile 80

The Proactive Report

APRIL 17, 2015

The importance of optimizing PR content for search engines was first spoken about 10 years ago. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites. Webinar Content: 1. REGISTER NOW.

SEO 100

SEO Engineering Resources Groups 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? It considers those sites as reliable sources for quality content.

SEO 141

SEO Engineering Google Web 141

PR Fuel

JULY 8, 2021

You might want to update your search engine optimization (SEO) strategy. In fact, SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% Why are press releases critical to your SEO efforts? In this guide, we’ll review the eight ways press release distribution can boost your SEO.

SEO 105

SEO Engineering Google Consumer 105

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. Understanding YouTube’s SEO Ecosystem. Perfecting your YouTube SEO strategy.

YouTube 127

YouTube SEO How To Video 127