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Best Practices for Securing Executive Speaking Engagements

Solo PR Pro

Adding an executive speaking program to your PR program is a good way to build thought leadership. But like all earned media, speaking is competitive. I emphasize that this is a process, that it will take time and that building a relationship with the organizer is critical. I may include a few links to articles.

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How to Create a Content Contributor Guide

Cision

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Or, just interested in seeing an example? Overview of Your Company And Blog/Resources Sections. Media Tips. Also, list the topics you cover. Interviews.

How To 177
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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. See the full speaker list.).

Agency 84
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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. With 4+ businesses at some time operating out of the portal, hundreds of lists and workflows, 5+ websites over the years, etc.,

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How Taylor & Hart Segmented Their Outreach to Increase Social Engagement, Replies, and Links

Buzzstream

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

Fashion 48
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SaaS Link Building: Tips and Examples

Buzzstream

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. Link building can be especially beneficial in competitive industries like SaaS. test test What is link building for SaaS?

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How to Prepare a PR Crisis Plan

Prohibition

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. How will they deal with the media? What is a PR Crisis Plan?

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