Contently - Strategy

OCTOBER 5, 2020

Rethinking your website real estate. Aren’t people supposed to be blind to the spots designated for banner ads around the web? Not bad for promoting a webinar that covers complex marketing issues. Truthfully, we didn’t expect to double our webinar audience with a few tweaks. The answer really depends on the content.

Advertising 110

Advertising Advertising Real Estate Travel 110

Melissa Agnes

JANUARY 29, 2015

Go to the side of your web browser window right now and drag it in, reducing the width of your browser on your screen. See how the content on this web page repositions itself automatically? Wanna see what I mean?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Critical Mention

DECEMBER 10, 2018

For example, if you are a PR firm that focuses on real estate, you can team up with a local interior design company and endorse each other or even throw a joint holiday party to benefit a charity. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Until next time! Critical Mention. Poorvi Adavi.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

OCTOBER 14, 2014

What is certain is that whatever remaining sentiment of organic appeal is left – the ability for content to move around the web on the merit of its very idea – is eroding in favor of the highest bidder. Someone like Yahoo, with plenty of online real estate, a penchant for radical , and some social-esque lines of business like Tumblr.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. Social media, targeted ads, press features, and news articles – your online presence is the canvas on which your story is painted. In a few clicks, someone across the globe can find out who you are, all at the touch of a smart device.

SEO 52

SEO Web Conference Real Estate 52

Waxing UnLyrical

MARCH 18, 2013

Use your real name, or some iteration thereof, as your Twitter handle. This gives you more “real estate” to use when actually tweeting. <tweet Don’t have an overly complicated Twitter background that makes your profile hard to view on the web. Leave your inner Hotlips Houlihan alone. <

Twitter 110

Twitter Real Estate LinkedIn Web 110

Maxim Behar

SEPTEMBER 5, 2021

In my company I started to hire more and more graphic designers, web developers, social media experts. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers. Otherwise, you will just advertise an empty space. We already have all competencies required in modern public communications.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team.

Industry 58

Industry Insurance Insurance Resources 58

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. “Users have grown used to being able to access web pages quickly, and if your page takes longer than two seconds to show signs of life, users quickly discard the page and go back to their search results.” ” – Julia McCoy.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

David PR Group

JANUARY 4, 2016

This can be clear in a business that receives real estate or insurance work from an established broker relationship. Track web traffic from e-blasts, blog posts and social media mentions. The credibility boost from media placements is a real thing, for example, though hard to put a price tag on.

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

ReimaginePR

MAY 30, 2015

Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Interviews – Q & A on video. Have an awesome video.

Media 120

Media Television Video Print 120

Norton's Notes

SEPTEMBER 3, 2015

Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. Google is starting to take up more and more of the real estate on the SERPs. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Bad Pitch Blog

SEPTEMBER 8, 2008

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! I think: "Why is every story about Apple or Google or Microsoft?"

Journalism 41

Journalism Real Estate Print Newspapers 41

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Here are our recommendations: Understand your audience.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

MAY 20, 2017

As for having strong views she later says: “…it’s tough to stand out on the web…more content is being published than ever before, much of it is the same, and lots of brands find it difficult to develop their voices. Luckily, there’s one type of content that can put an end to that issue right away: opinion content.”.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Prohibition

NOVEMBER 5, 2018

In response, we created a ‘Tales of the Unexpected’ campaign concept: an online education and entertainment portal aimed at providing a helping hand to those landlords through their respective rental journeys, while sharing the stories of others who have already navigated the choppy waters.

Case Study 59

Case Study Film Financial Web 59

Beyond PR

MAY 17, 2018

She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them. Photos, though, do a get a lot of pick up and she always makes a point of sending pictures with most of her press releases.

Infographics 54

Infographics Print Video Real Estate 54

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

The Post presents a panoply of NY-insidery information on topics such as media, real estate and entertainment mixed in with other coverage that transcends transcend NY news and its easily-digestible format means a quick read gets you up to speed. The site is now the largest business news site on the web. The Skimm.

Agency 149

Agency Real Estate Journalism Fashion 149

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. Everyone wants to produce viral content that gets shared all over the web. Most social media platforms give you the opportunity to visually communicate your brand message. Use your cover photo to encapsulate what your brand is about.

Social Media 149

Social Media Marketing Media Facebook 149

Bad Pitch Blog

OCTOBER 20, 2006

Riveting topics like a new company logo, a new light bulb vendor or a new company web site. Not only is a client''s new web site worthy of a news release, that news release is important enough to send to the same outlet multiple times. Mazur doesn’t even care if that outlet has never written about NYC real estate.

Real Estate 40

Real Estate Pitching Web Enterprise 40

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20).

Ethics 52

Ethics Communications Print Television 52

HMA Public Relations

DECEMBER 29, 2017

I mean, they got real estate everywhere, they got leases everywhere. And it troubles me as well because what you see is essentially a parallel Internet being built where, you know, publishing a web page doesn’t have the clout it used to have. That was the day that stock was down 40%. And I agree.

Retail 49

Retail Facebook Real Estate Google 49