Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Media love data.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 70

Analytics Report Technology Pitching 70

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Most vendors offer a free trial of their software over a period of weeks. How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

Shift Communications

AUGUST 25, 2016

The majority of New York City PR agencies are a short walk, subway ride or yellow cab trip away from some of the world’s most influential media outlets publications covering business, finance, consumer, B2B and technology, not to mention every vertical under the sun, from biking to bird watching. We know our way around Silicon Alley.

Product Launch 60

Product Launch Agency Software Financial 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. The challenge for PR professionals is two-fold. So what are actionable steps to help close these gaps? Preorder now!

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

PR Breakfast Club

JANUARY 11, 2015

They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Contently - Strategy

DECEMBER 29, 2022

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 145

eBook Product Launch Software Internal 145