Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

Sports 104

Sports Writing Examples How To 104

Prowly

OCTOBER 19, 2023

An artist press release – the tool to let the world know about the big events from an artist’s professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz.

Writing 104

Writing Examples How To Pitching 104

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.

Writing 104

Writing Examples How To Media 104

Prowly

MAY 18, 2021

Press releases are a cornerstone of any public relations strategy. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […].

Examples 196

Examples How To Strategy Publicity 196

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. trillion in 2026.

Examples 95

Examples Fashion Engineering Report 95

Cision

DECEMBER 1, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 225

Examples Insurance Insurance Fashion 225

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Cision

NOVEMBER 29, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 167

Examples Insurance Insurance Fashion 167

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. What Is a Press Release? Why Do You Need Them?

Examples 101

Examples Writing Product Launch Crisis Management 101

Prowly

AUGUST 13, 2019

If you don’t have a story idea for your business, don’t even try to inform the media about it. The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine. Did you just start a new business? If you’re willing to learn, let me try to help.

Examples 138

Examples Writing How To Media 138

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

PR Fuel

OCTOBER 27, 2020

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history. Getting an exceptional press release is not easy.

Examples 52

Examples SEO Writing Engineering 52

Remote PR Jobs

AUGUST 16, 2023

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches.

Pitching 243

Pitching SEO Storytelling Resources 243

PR Fuel

OCTOBER 15, 2020

One of the best ways to get that information out there is to send out a press release. But what is a press release ? For those who don’t know, a press release is a document sent out by public relations departments or companies to media outlets. Write The Release Date. Place News Location.

Examples 52

Examples Writing Company Corporate 52

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

Interviews 193

Interviews How To Media Viral 193

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Onclusive maintains the largest media database in the world. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Social media adds value. Social media posts can be more than company news and updates. Brands can also use social media channels to share thought leadership insights. Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 65

Examples Insurance Insurance Fashion 65

Prowly

NOVEMBER 4, 2020

With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine.

Examples 239

Examples Pitching Writing How To 239

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. Looking back through my assignments, I found press releases and some campaigns. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. .

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. .

How To 334

How To Media Healthcare Survey 334

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. When I sit in on client meetings, oftentimes I hear about upcoming press releases that will be “under embargo.”

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. Bland executive quotes are one of my all-time PR pet peeves.

Guidelines 203

Guidelines Data Course Financial 203

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. Examples of events listed on AP Planner include: AP Planner lists primary and caucus dates, including this event marking the beginning of nominating season.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. Although this lead time can vary based on a variety of factors, including security reasons, last-minute changes and the productivity of the candidate’s media team.

Television 195

Television Examples Conference Report 195