Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For qualitative input – to add color and context to what actions (or inaction) produced the numbers – I conducted an objective self-assessment.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For qualitative input – to add color and context to what actions (or inaction) produced the numbers – I conducted an objective self-assessment.

Blogging 40

Blogging Analytics Google Writing 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. If no one sees your press release, then it might as well not be out there. Your small business is releasing a new product, and you’re trying to build hype around it. Your competitor has done the same thing.

Writing 96

Writing Small Business SEO Local 96

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Note: PRGN originally posted this blog on its website. What a year! In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. The CTA to register for the webinar has been featured in your series of lead nurturing emails.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. 1) Challenge your marketing beliefs.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Communications Conversations

MARCH 14, 2017

I’ve watched her in action during some of her very best achievements (I would think founding Alphabet Bash would be right up there), and I’ve watched her handle some pretty difficult situations, too. Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? Cried with me.

Ethics 68

Ethics Leadership Examples Fashion 68

PRSay

MAY 18, 2016

Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Journalists and reporters crave data that they can use to report on your industry or trends at large. Let’s explore how to turn the opportunities data provides into real-life benefits. Data Closes Deals.

Data 92

Data Meeting Measurement Guidelines 92