Sword and the Script

MARCH 25, 2017

1) PR in history. While the young might roll their eyes, the veterans will be set adrift down memory bliss with this piece by Kelly Scotney entitled How PR has changed in 25 years. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. 2) PR at crossroads.

Publicity 81

Publicity Crisis Construction Study 81

Stephen Waddington

JULY 6, 2018

What’s the role of PR in a world in crisis? The root of the issue lies in the pursuit of financial gain over social purpose. Larry Fink, CEO, BlackRock, fired a warning shot in January in his organisation’s anniversary CEO letter to business leaders when he called companies to account on their societal impact.

Publicity 60

Publicity Government Financial Corporate 60

5W PR

JANUARY 8, 2019

Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. The result?

Brand 74

Brand Branding Instagram Fashion 74

Ishmael's Corner

MARCH 18, 2015

Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Remember, I said “PR Utopia.”. Here’s what I mean.

Company 60

Company Exercises Communications Groups 60

Maxim Behar

MARCH 11, 2021

12.03.2021 The Novinite.com’s founding father, Maxim Behar, about the start, freedom of the press and novelties in PR business… The first English-language media in Bulgaria Novinite.com turns 20 tomorrow. Our PR Company, M3 Communications Group, Inc., What are your memories of March 12, 2001, your launch day?

Newspapers 52

Newspapers Hotels Media Advertising 52

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Bad Pitch Blog

JUNE 10, 2007

Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. In 2001 they made the conscience decision to move their headquarters to CITY, where they preferred the work culture.

Pitching 40

Pitching Energy Newspapers Education 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 3) Brands blur the lines between company and friend. Predictions reflect facts, experience, and often a bit of hope for the future.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. We solicited commentary around this question from PR professionals that took the survey to find out. Yet some of the other answers might surprise you: “Journalists are increasingly strident toward, instead of partnering with, PR professionals.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

MAY 7, 2023

That seems like a silly suggestion, but with companies increasingly offering advice through artificial endorsers the notion of consulting a ‘tech expert’ has taken on a whole new meaning. You might turn to someone who knows the local area well, eats out frequently, or has discerning taste.

Technology 95

Technology Advertising Advertising Consumer 95

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me! But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. While I never owned one, my parents ever price conscience, the generic, and less expensive version always left me envious.

Creativity 60

Creativity Publicity YouTube Insurance 60

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. Free markets demand a free press.

Brand 55

Brand Branding Government Ethics 55

Tough Sledding

JANUARY 20, 2017

Like it or not, plenty of PR types have made a career producing fake news, and it’s bad for business. PR historians point to legendary promoter and fake newser P. As professional communicators, it’s natural for PR folks to be concerned about this outbreak of fake news. Regardless of your politics, that’s a scary prospect.

Ethics 28

Ethics Government Data System 28

Beyond PR

MAY 3, 2018

According to a recent study , two-thirds of consumers (66 percent) say it’s important for brands to take public stands on social and political issues. 71 percent of journalists and influencers think the public has lost trust in them, according to the recently released 2018 Global State of the Media Report. But it’s not all bad.

Brand 57

Brand Branding Government Ethics 57

Mark My Words

MARCH 23, 2018

The social network has indeed been slow to ventilate the stench surrounding its relationship to the London-based consultancy. As much a traditional media may resent it, in an age where social is king Facebook has the power over distribution. In the world of consultancy and PR such figures are common.

Facebook 60

Facebook Data Advertising Advertising 60