PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

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Advertising Advertising Publicity YouTube 130

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. Anyone can get publicity! ” PR FOR ANYONE. It really is PR for ANYONE.

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Interviews Television Media Radio 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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PR for Anyone

AUGUST 29, 2020

Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

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Local Television Radio Interviews 100

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. So pitch away. It's 10 days.

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Television Radio Pitching Print 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Media interest in this story will continue until the public health crisis abates.

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Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 98

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch.

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Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

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Media Relations Media Pitching Television 150

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

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Media Relations Publicity Media Blogging 135

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

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Content Marketing Marketing Radio Media 120

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

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Tools Communications Pinterest Analytics 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

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Radio Television Social Media Sports 92

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

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Media Travel Radio Interviews 68

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

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Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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Engineering System Hotels Television 383

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. There you define your stories, your media pitches and what separates you from the others in your field.

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Publicity Construction Television Radio 45

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

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Meeting Transportation Media Journalism 90

Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? save your media coverage to mention during public presentations and pitches for work. Prakky public relations presentation at X-Pol. What happened next? It’s a win-win.

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Media Television Radio Newspapers 60

Beyond PR

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Ask Google, “who writes about [your topic] at [name of publication].” PR = Jelly. Now for the jelly. Start locally.

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Social Media Media Local Pitching 78

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

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Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

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Journalism Social Media Radio Fashion 78

Marketwired

APRIL 12, 2016

Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. You might use traditional public relations as well.”. How is it relevant to that audience?

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Advertising Advertising Television Radio 100

Deirdre Breakenridge

NOVEMBER 8, 2015

As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. She pitched her idea to VRIDEO and convinced them to donate the gear and the work effort to splice the footage together. As a full-time student, I had to prioritize my time! We weren’t allowed to simply post a list of names.

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Film Social Media Video Writing 150

Beyond PR

JANUARY 9, 2017

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. “No” is sometimes good. Image Credit: Pexels ).

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Nonprofit Television Radio Newspapers 40

Remote PR Jobs

SEPTEMBER 25, 2023

Great publicity must be earned. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

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Radio Print Television Local 100

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Your audience is everywhere and focusing on mentions and pickup from just one publication or channel won’t accurately reflect your output’s overall outcomes.

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Report Media Television Radio 40

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. I’ll still do television segments (as long as the stations take outside guests). I know of no greater way to get your message to a huge audience than through publicity.

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Real Estate Skype Radio Pitching 290

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. Opinion polls back this view up.

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Interviews Pinterest Privacy Film 60

Sword and the Script

MARCH 3, 2020

The company says the new code will allow it to address several public relations challenges. Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. Give our services a try.

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Pitching Instagram Survey Data 78

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. Want to maximize your time in studio?

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Media Television Pharmaceuticals Radio 120

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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Media Relations B2B Media Conference 75