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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. Cision seems to silently rebrand HARO Cision has apparently renamed the service formerly known as Help-a-Reporter-Out or HARO to “Connectively.” And now onward with this month’s PR tech sum.

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

This means that avoiding PR communication mistakes is probably high on your list of priorities. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact.

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Earnings Press Releases: Powerful Examples From Fortune 500 Companies & Top Brands

Newsfile

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. So, what’s new?

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

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What Is Crisis Management And Why Its Important?

Prohibition

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. Here is a list of some common crises that affect organisations all over the world. Technological breakdowns. Some can be as a result of human error.